GTBank launches 737 App to deepen youth-focused digital banking
By Esther Onyegbula
Guaranty Trust Bank Limited (GTBank) has launched its 737 App, a digital banking platform designed to address the evolving financial needs and lifestyles of young Nigerians.
The bank said the application was developed to simplify everyday banking activities, enhance financial accessibility and provide digital solutions that align with the changing financial habits of the younger generation.
The launch, announced in Lagos on Wednesday, November 11, 2026, reinforces GTBank’s commitment to youth-focused financial inclusion and innovation through technology-driven banking services.
According to the bank, the application reflects its understanding of how young Nigerians increasingly rely on mobile technology to manage their finances, conduct transactions, make payments and plan their financial futures.
The 737 App allows customers to use their phone numbers as their account numbers, making banking details easier to remember and share. It also offers a free virtual Naira Mastercard for online transactions on international platforms, including Amazon, Netflix, Spotify and AliExpress.
Other features include a Scan to Pay option, which enables customers to make transfers without manually entering account details, savings tools to support financial goals, instant loan access and payment of airtime, data and utility bills.
Commenting on the launch, Managing Director of GTBank, Mrs Miriam Olusanya, said the bank recognised that younger generations had developed evolving relationships with money and financial services, driven largely by technology and digital connectivity.
She said: “We recognise that younger generations have an evolving relationship with money and financial services. They are technology-driven, digitally connected and increasingly intentional about how they spend, save and pursue their ambitions.
“Our responsibility is to understand these changing behaviours and translate them into financial solutions that fit seamlessly into their lifestyles. The 737 App reflects this commitment, bringing together the convenience, speed and accessibility they expect, while providing the tools to support their financial aspirations and plan for the future.”
Olusanya said the launch also reflected the broader commitment of Guaranty Trust Holding Company Plc (GTCO) to developing innovative financial products and opportunities that respond to the needs of young people.
She added: “This reflects the Group’s broader commitment to continuously innovate around the needs of the younger generation.
“Over the years, we have remained deliberate about creating products and opportunities that make financial services more accessible, relevant and rewarding for young people, empowering them to pursue their ambitions and make the most of life.”
The bank explained that its engagement with young customers went beyond providing access to conventional banking services, noting that its product development strategy was shaped by an understanding of their lifestyles, spending patterns, aspirations and financial needs.
It said the initiative builds on previous youth-oriented offerings, including GTCrea8, which provides young people with free banking services, as well as other digital solutions developed to make financial management easier and more accessible.
The 737 App is available for download on the Google Play Store and Apple App Store. The bank said both new and existing customers could access the platform through a digital onboarding process.
GTBank is the banking subsidiary of Guaranty Trust Holding Company Plc, a financial services group with operations across Africa and the United Kingdom.
The group provides banking and non-banking services, including payments, funds management and pension fund administration, and said it remained committed to delivering long-term value to stakeholders while supporting growth across its markets.
