Buttah Skin champions healthy glow, skincare education at GTCO Fashion Weekend 2026
By Queen Phillips
In a world where beauty standards often place emphasis on flawless complexions, skincare brand, Buttah Skin, is encouraging people with melanin-rich skin to embrace their natural beauty through informed skincare choices, consistency and proper skin protection.
The brand delivered this message through an interactive skincare masterclass, the first masterclass held at the GTCO Fashion Weekend 2026, where participants were educated on skincare routines, product selection and practical ways to address common skin concerns, including hyperpigmentation, dark spots, dehydration and sun damage.
The session featured Ihsan Bilal, National Director of Sales and Education – East at Buttah Skin, and Dewine Allen, who took participants through practical demonstrations, product testing and an interactive question-and-answer session.
Founded in 2018, Buttah Skin is a Black-owned skincare brand specialising in products formulated for melanin-rich skin. Its range combines natural ingredients, including shea butter, cocoa butter and coconut, with scientific formulations to hydrate, nourish and protect the skin.
Speaking during the masterclass, the representatives explained that the brand was committed to helping consumers understand their skin needs and make informed decisions rather than adopting skincare routines simply because they worked for others.
They described Buttah Skin as a luxury skincare brand with affordable products, designed to enhance the natural beauty of melanin-rich skin.
The practical session introduced participants to the brand’s silky-soft disposable towels, described as biodegradable and suitable for cleansing and drying the face.
The facilitators also demonstrated how to select moisturisers based on individual skin types, introducing the Oil-Free Hyaluronic Acid Moisturiser for oily and combination skin and the Coco Shea Revitalising Moisturiser, containing cocoa butter, shea butter and hyaluronic acid, for normal to dry skin.
Explaining the benefits of hyaluronic acid, they said the ingredient helps attract and retain moisture, keeping the skin hydrated without necessarily leaving it feeling greasy.
They advised participants to pay attention to their skin’s changing needs, noting that weather conditions, humidity and lifestyle could influence the type of skincare products required.
The session also highlighted the importance of sun protection, with the facilitators urging participants to make sunscreen an essential part of their daily skincare routines.
They explained that prolonged exposure to the sun contributes to premature ageing and sunspots, recommending daily sunscreen application and reapplication throughout the day, ideally every two to three hours.
They further stressed that sunscreen should not be restricted to the face but applied to every part of the body exposed to sunlight.
Participants were also introduced to the brand’s Aloe Rose Refreshing Mist, which the facilitators recommended as an additional source of hydration, particularly for people with dry skin.
Addressing questions on skincare consistency, the representatives advised consumers to give products sufficient time to work, explaining that results vary according to individual skin types and formulations.
While some users might notice changes from vitamin C serum within seven days, they said other products could require four to six weeks of consistent use before their effectiveness could be properly assessed.
Beyond the product demonstrations, the masterclass provided an opportunity for participants to ask questions, test products and receive practical guidance on maintaining healthy skin.
The session, which featured giveaways and enthusiastic audience participation, reinforced the message that effective skincare goes beyond beauty trends. It requires understanding one’s skin, choosing appropriate products and maintaining a consistent routine.
By bringing skincare education into the fashion space, Buttah Skin used its maiden masterclass at GTCO Fashion Weekend 2026 to remind participants that confidence and beauty are not defined by skin perfection, but by understanding, caring for and embracing the skin they are in.
