The Macallan Reiterates Commitment to Sustainable Innovation with Harmony Collection Launch in Nigeria
Inspired by the fine expertise of the chocolate-making process and the drive for sustainability, The Macallan has unveiled the new expressions that form the first edition of The Harmony Collection, a limited-release series motivated by the brand’s curiosity and innovative and creative mindset. The brand launched this limited-release series at an exclusive preview and tasting at the Ox Restaurant and Bar in Victoria Island, Lagos, on Thursday, December 1, 2022.
Whisky connoisseurs enjoyed an exclusive and luxury curated experience characterized by the pairing of assorted luxury chocolates with The Harmony expression for the first time in Nigeria.
This limited release is crafted from a harmonious combination of European and American oak casks, drawing from its nearly 200-year history and connection to nature. It comes in a fully recyclable and biodegradable box, made using natural by-products in the chocolate-making process. Using innovative techniques and natural materials — discarded husks from cacao pods — that have reached the end of their life span to create elegant packaging.
The whisky is the result of a collaboration between Whisky Maker, Polly Logan, and world-renowned pastry chef, Jordi Roca of the El Celler de Can Roca in Spain.
On the launch in Nigeria, Abayomi Ajao, Edrington’s Customer Marketing Manager, West & North Africa, reiterated the brand’s commitment to sustainability and innovation, “With the launch of the limited edition of The Macallan Harmony collection Rich Cacao in Nigeria, we are bringing the powerful collaboration between one of our finest whisky makers and exquisite art of artisanal chocolate-making to the country, while demonstrating our sustainability credentials and leading in our innovation journey to provide discerning whisky connoisseurs with more environmentally-friendly choices that can connect them with nature. And this forms a critical pillar of the legacy we are building.”
Sandra Gedeon shared her experience with the whisky collection, “We have uncovered a compelling synergy between the whisky and chocolate-making processes. Exceptional attention to detail is required for both. The Collection has a rich colour of toasted cacao beans – with chocolate, butter toffee, oak, and pear aromas. It’s a gorgeous experience that whisky lovers will appreciate immensely, and I am glad that we are able to bring this journey to Nigeria.
Founded in 1824, The Macallan is renowned for its extraordinary, ultra-prestige single malt whisky. It is one of the first distilleries in Scotland to be legally licensed. The brand’s outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since its establishment by Alexander Reid.
In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. The creation of The Macallan draws on the vital contributing influences of Spain, North America, and Scotland – and of their respective natural raw materials, combined with traditional methods and craftsmanship.
The Macallan has collaborated with exhibitions and culinary experiences in the country. In November, The Brand gave credence to Mai Atafo’s craftsmanship by sponsoring this exquisite fashion designer’s runway event.
The Macallan Harmony Collection is now available in select boutique liquor outlets in Nigeria.