By Ester Onyebgula
The Group Chief Executive Officer of Guaranty Trust Holding Company Plc, Segun Agbaje, has said that the GTCO Fashion Weekend is constantly evolving to reflect the rapid growth of the global fashion industry in terms of size and sophistication.
Agbaje said this while updating the media on the upcoming 6th edition of GTCO Fashion Weekend billed to hold on November 11th and 12th, 2023, at the GTCentre, Plot 1 Water Corporation Drive, Oniru, Lagos.
According to him, “Fashion is not just about making items of clothing or style accessories, it is about exploring feelings and channelling creative expressions to create experiences that resonate with various buyers, across different markets.
He further said; “The landscape for fashion design is always shifting; so too are consumer needs. The 2023 GTCO Fashion Weekend provides a unique opportunity for local fashion retailers to seize on emerging trends and buyers’ preferences to reposition their businesses and thrive amidst the uncertainties and complexities of the future.”
The GTCO Fashion Weekend is an annual consumer-focused fair designed to showcase the best of Africa’s Finest fashion to a global audience, Over the years, the event has firmly established its place as an incubator for diverse talent, creativity, and enterprise in fashion retail, bringing together some of Africa’s prominent fashion brands alongside relatively newer labels to interact with universally celebrated fashion icons and engaging style personalities.
In keeping with tradition, this year’s event will feature insightful masterclasses and thrilling runway shows together with free stalls for over 120 fashion retailers. Colourful facades, lively music, and a delightful ambience are popular elements of GTCO fairs, and work together to create a multisensory, thoroughly fulfilling experience for all attendees.