November 13, 2025

The Power of Story:Building Brands People Believe In

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Jade Oyateru is the Co-Founder and COO of Uncover (@uncoverskincareco), afast-growing African beauty brand merging advanced Korean skincare science with African botanically to celebrate and care for melanin-rich skin.


Under her leadership, Uncover has expanded across eight African countries and secured multi-million-dollar funding, earning recognition from Bloomberg and Vogue Business as one of Africa’s top startups redefining beauty.

Prior to Uncover, Jade held key roles at Unilever Nestlé, and Jumia, and holds an MBA from Imperial College London. She is passionate about empowering women in business and building globally competitive African brands.

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