The Business of Creativity: Scaling a fashion Brand Beyond Wholesale

Bianca Saunders is a London-based menswear designer known for blending her British upbringing and Jamaican heritage through innovative tailoring and gender-fluid aesthetics.

A graduate of the Royal College of Art, she launched her label in 2017 and quickly gained recognition for reimagining masculinity through culture, structure, and movement.

Saunders has received major fashion awards, including the ANDAM Grand Prix and the BFC/GQ DesignerFashion Fund, and has showcased collections in both London and Paris. Her work continues to to push boundaries while staying grounded in identity and sustainability.

