January 15, 2026

Mexican beauty influencer shot dead during TikTok live stream

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Valeria Marquez, a 23-year-old Mexican social media influencer, was shot and killed while live streaming on TikTok at her beauty salon in Guadalajara, authorities confirmed.

The Jalisco state prosecutor’s office reported that a man entered the salon in the Zapopan suburb and fired at Marquez during her livestream.

The video shows her sitting at a table holding a stuffed animal moments before the fatal shooting. The livestream abruptly ends when another person picks up her phone and stops the recording.

Officials are treating the case as a femicide — a gender-based killing — though the motive remains unclear. No suspect has yet been named, and forensic experts continue to investigate.

Gender-based violence is a serious issue in Mexico, where the United Nations reports that on average 10 women or girls are murdered daily by partners or family members.

Marquez had nearly 200,000 followers across TikTok and Instagram. Her fans expressed shock and sorrow following the news

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