After 20 years, Dior’s J’adore is entering a new era with America’s music Icon, Rihanna as its new face and muse, starting September this year. Dior’s J’adore has the most iconic beauty campaign of all time, featuring Charlize Theron’s unforgettable emergence from a golden pool. The campaign’s visuals are as legendary as the fragrance itself, which remains one of the world’s top-selling perfumes year after year.

Rihanna expressed her excitement, stating that being part of J’adore is both an honour and a mission, as the scent holds significant meaning for women. She looks forward to contributing her unique perspective, creativity, and femininity to the brand. The upcoming campaign, shot by Stephen Klein, is highly anticipated, with expectations of a gold-filled theme. This partnership marks a new era not only for J’adore but also for Dior as a fragrance house.
“Véronique Courtois, CEO of Parfums Christian Dior, stated: “We are thrilled to welcome Rihanna to the Dior family. Her vision promises to be a unique and golden one, reflecting a fragrance that empowers women and radiates beauty. Rihanna’s exceptional talent, boldness, and captivating beauty make her the perfect embodiment of the strong, dazzling femininity that Dior represents, transcending generations. Christian Dior himself would have undoubtedly fallen in love with her charm and spirit.””