Africa Fashion Week London at 15: A Milestone of Empowering African Designers

…….Queen Ronke Ademiluyi Ogunwusi Reflects on the Journey

By Glitzedge

In 2010, Queen Ronke Ademiluyi Ogunwusi set out to challenge the status quo. At a time when African designers were often sidelined in global fashion, she created Africa Fashion Week London (AFWL) a platform that not only embraced African creativity, but celebrated it with pride. Fifteen years later, that bold vision has evolved into a movement that has shaped the trajectory of African fashion worldwide.

As the 15 edition sets to hold from August 9-10 in London, in celebration of a landmark anniversary, we sit down with Queen Ronke Ademiluyi Ogunwusi, to reflect on a journey that redefined the global fashion landscape.

What inspired the creation of AFWL?
Fifteen years ago, African fashion was largely invisible on the global stage. But we saw the talent, the heritage, the richness in our culture, and we dared to believe. Africa Fashion Week London was born out of a need to create space for our stories, our designers, and our identity.

What has AFWL achieved in 15 years?
What started as a bold idea has grown into a global movement. We’ve launched countless careers, given a platform to artisans and creatives, and brought African fashion into international conversations, not as a trend, but as a force.

What keeps you inspired?
It’s the resilience and innovation of our designers, the pride in our culture, and the stories waiting to be told. We’ve overcome challenges, yet remained steadfast in our mission to celebrate African excellence. This isn’t just a milestone, it’s a legacy in the making.

What can attendees expect from the 15th edition of Africa Fashion Week London?

This year promises to be an exciting celebration of African fashion, culture, and creativity. Attendees can look forward to four captivating catwalk shows, the vibrant Adire Festival, a focus on sustainable fashion, and immersive cultural experiences.

What is the significance of the Adire Festival during this year’s event?

The Adire Festival will showcase the latest in Adire fabric designs from the Adire Oodua Textile Hub. It’s a tribute to our rich African textile heritage and a celebration of traditional craftsmanship in modern fashion.

How does Africa Fashion Week London support sustainable fashion?
We’re committed to promoting eco-friendly production and responsible fashion. Our platform highlights designers who embrace sustainability, from fabric sourcing to ethical practices in production.

What can we expect from the designer and model line-up?
We have a curated lineup of over 30 fashion, beauty, and lifestyle brands of African heritage. The catwalk will feature both emerging and established designers, brought to life by talented, diverse models from around the globe.

How is traditional African fashion represented in the event?

Traditional textiles like Adire are central to our showcases. We celebrate their significance by integrating them into contemporary designs, highlighting their enduring influence on global fashion trends.

What initiatives does the event offer for emerging designers?
Africa Fashion Week London is a launchpad for new talent. We provide emerging designers with a global platform to showcase their work and connect with industry professionals and buyers. Over the years the AFWL has served as a networking hub for designers, models, creatives, and industry leaders. It’s a space for building partnerships, exchanging ideas, and exploring new opportunities for growth.

What impact has Africa Fashion Week London made over the years?
Our legacy lies in celebrating and elevating African fashion and culture. We empower designers by offering them international exposure and help foster a greater appreciation for African creativity worldwide.

How is the event helping to shape the future of African fashion?

We’re contributing to the global recognition of African fashion by encouraging innovation and creativity. Our designers push boundaries and redefine narratives, making African fashion a powerful force in the global industry.

What role do you see technology, like AI, playing in African fashion?
As AI becomes more prevalent, we see opportunities to enhance design, streamline production, and revolutionize marketing. Embracing technology will help African fashion thrive on a global stage.

And what’s next for AFWL?
We’re just getting started. The future is vibrant, and African fashion will continue to lead with authenticity, creativity, and pride.